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    With the success of Honsla Rakh, a look at how Punjabi films are reviving the theater culture

    Diljit Dosanjh from the sets of Honsla Rakh.Photo via Instagram/@diljithdosanjh.Diljit Dosanjh from the sets of Honsla Rakh.Photo via Instagram/@diljithdosanjh.

    After the country was hit by the pandemic, forcing a lockdown and shutting down theatres, it was mostly regional films that dared to make a comeback after the lockdown was lifted. During this time, Punjabi movies have proved to be quite a success not only for the local Punjabi theater owners, but also for those located in Delhi NCR.

    Several movies like Pooda, Qismat 2, Chal Mera Put 2, Chal Mera Put 3 and Ab Honsla Rakh were released one after the other which did record breaking business in the theatres, which otherwise suffered huge losses during the last one year.

    According to actor Diljit Dosanjh’s latest social media post, his film Honsla Rakh, which also stars Shehnaaz Gill and Sonam Bajwa in lead roles, has become the second Indian film after Baahubali 2 to top the North American top 10 charts for two weeks in a row.

    According to global box-office reports, the film has earned over Rs 33 crore in 10 days. In India, the film earned a whopping Rs 15.5 crore, surpassing the total business of other successful Punjabi films, Chal Mera Put 2 and Qismat 2, which collected Rs 2.3 crore and Rs 2.9 crore respectively in the second weekend.

    In fact, theater operator Sanjay Ghai in North India told News9 that due to the unavailability of Hindi films, he and other theater owners decided to screen films like Pooada, which gave them good business at a time when everything The other seemed hopeless.

    Yusuf Shaikh, Head of Feature Films, Film Distribution and IPR at Percept Pictures in Mumbai, said, “People are looking for escapism and these Punjabi films give them what they want. Regional films, especially Punjabi films, share cultural values. And most importantly there are related comedies.”

    Shaikh believes that these films have a better following in these regions, sometimes even better than Hindi films. He said that audiences are a bit more skeptical about Hindi films and usually wait for reviews before booking tickets. However, where regional films are concerned, “they know it promises entertainment.”

    While Honsala Rakh will soon reach Rs 50 crore mark, Chal Mere Put 2 has recently become the second Punjabi film to cross the Rs 50 crore mark after 2018 film Carry On Jatta 2.

    In an exclusive interview to Bollywood Bubble, actor Diljit Dosanjh, referring to his recent film Honsla Rakh, said, “I cannot tell you how many calls I have received from Bollywood after the release of my film. They are all like this. insisting on calling the film. I don’t want to name him, but after all when you see our film, you will not find any compromise on quality even though our budget is much less than any Bollywood film.”

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