Actor Rajkummar Rao believes that with access to the digital world, audiences today have the power to call out artistes, leaving no scope for anyone to take their work lightly if their work is not right. .
The actor, who has spearheaded several acclaimed projects including Shahid, Bareilly Ki Barfi, Newton and Stree in the last decade, said he is deliberately trying to experiment with different genres so as not to freeze.
“Audiences today are forgiving. We live in a digital world, everyone has a point of view, a right to say what they say about a film. Before that, we never knew what they felt Was doing.
Rao told PTI, “So we really have to constantly bring something new and exciting for them to invest their time in. I am consciously trying to work with different types of films, genres and exciting producers. ” Interview.
The 37-year-old actor, who will next be seen in the Dinesh Vijan-backed comedy Hum Do Hamari Do, said that even his series of upcoming projects is a reflection of the diversity he is aiming for in his career.
Post Hum Do Hamare Do, set to release on Disney+ Hotstar on October 29, Rao’s upcoming films include Badhaai Do, Netflix Original Monica, O My Darling, hit thriller: The First Case and filmmaker Anubhav Sinha’s most recently declared are also included.
“All the projects that are coming up now are films that I am very excited about. These are stories that I have always wanted to be a part of, films that I have always wanted to do,” he said.
The National Award winner said that when a film releases on a streaming platform, the challenge of keeping the audience engaged with her work increases as they are just a pause away from never watching it again if it doesn’t excite them soon. .
Director Abhishek Jain’s Hum Do Hamare Do, also starring Kriti Sanon, Paresh Rawal and Ratna Pathak Shah, is Rao’s fourth film on the OTT (over-the-top) platform after Ludo, Chhalaang and The White Tiger.
“If your content isn’t engaging (enough), people have the freedom to switch to something else. That’s the biggest challenge on OTT. In a way, I find it really exciting because you get to see yourself and the content. There is a need to move forward because there are so many other great things on the OTT platform. It would be better if you bring something new and exciting so that people can sit in their seats for two hours and be a part of their journey.”
However, the actor is not new to challenges.
After starting her career with Dibakar Banerjee’s Love Sex Aur Dhoka in 2010, Rao was first seen in Anurag Kashyap’s Gangs of Wasseypur 2 in 2012 and a year later found her breakthrough with Kai Po Che.
The actor, who has since won a National Award for his work in Shahid and has delivered several hits, said he is grateful for the faith the audience has shown in him, but with the pressure of expectations riding on him. do not like to work.
“I have some expectations from myself first. I always try and aim that my last film is my best work. I can’t work thinking what the audience will feel. This will change my work because the motivation is different If you work honestly people will connect. I am grateful to my audience that they have liked my work so far.”
Rao has wrapped up work on Badhaai Do and has wrapped up Vasan Bala’s Monica, Oh My Darling. He is currently shooting for Hit: The First Case, which also stars Sanya Malhotra.