Dulquer Salmaan’s Kurup becomes first Indian film to launch NFT collectibles

Dulquer Salmaan in a still from Kurup. Image via Facebook / DQ Salman

Dulquer Salmaan in a still from Kurup. Image via Facebook / DQ Salman

uglyOne of the most eagerly awaited Malayalam film releases of the year, is set to become the first Indian film to have a non-fungible token (NFT) collectible. The NFT sale, which will take place on October 25, is part of a first-of-its-kind promotional initiative that will take place ahead of the film’s theatrical release.

uglyK NFT This will include digital artifacts based on film as well as physical memorabilia, which will be sent to customers. In conjunction with co-producers Wayfarer Films and M-Star Entertainments, NFT will be launched in the marketplace of Abu Dhabi-based decentralized technology company Ambr.

Directed by Srinath Rajendran and adapted by KS Aravind and Daniel Sayuz Nair from a story by Jitin K Jose, ugly It stars Dulquer Salmaan, Shobhita Dhulipala, Indrajit Sukumaran, Sunny Wayne, Shine Tom Chacko, Anupama Parameswaran and Shivaji Padmanabhan. Originally shot in Malayalam, the film will also be released in dubbed versions in Hindi, Telugu, Tamil and Kannada.

The sale includes a poster of the film signed by Dulquer Salmaan and the director, a video with embedded music, a digital artwork and an animated GIF version of the digital artwork.

Rakesh Rajagopal, Founder and Chief Strategy Officer, Ambr Group, said, “Achieving this first NFT coup for the Indian film industry with Mollywood Films is a personal victory for me as I grew up in Kerala.

In a press release, Anish Mohan, Director, M Star Entertainments said that the NFT sale will be allowed ugly To enjoy “Long Term Differentiated Recall Value”.

In embracing the NFT,ugly Wong Kar-wai appeared in films such as in the mood for Love and Anthony Hopkins’ zero contact. While Hopkins’ film would premiere and be sold as an NFT on the Vuele platform, the NFT offering related to Kar-Wai’s iconic film was different. It featured never-before-seen footage unrelated to the plot, which was shot on the first day of filming. Topic In the mood for love – day one, it was the first Asian film NFT to be auctioned internationally. Forbes The report said that cinema and streaming platforms’ adoption of NFTs can have many different consequences, from re-introducing memorabilia to giving independent filmmakers funding for their projects and even giving them money. Allowing to build a strong relationship with fans and super-fans.

Leave A Reply

Your email address will not be published.