South actress Rashmika Mandanna has made it to the top of the category of most influential people on social media. The 25-year-old actor is the only celebrity who has a massive fan following of 22.6 million (as recorded today, October 18) on Instagram.
Since Mandana mainly works in Telugu and Kannada films, her range is restricted to South India. A Forbes India report also states that she is the most influential, registering the highest growth rate in the number of followers, highest average likes and video views.
Following in Mandana’s footsteps is her Dear Comrade co-star Vijay Deverakonda with 13.3 million. Kannada actor Yash comes with 5.5 million followers on Instagram. Since only official accounts were considered, lead actors like Nayanthara, Vijay or Ajith did not make it to the list as they are not officially present on social media.
The list of Top 30 Most Influential Instagram Celebrities from South India was submitted by Social Samosa for Forbes India. Social Samosa is a portal that calculates and analyzes news and numbers for the social media industry. Koruz also plays an important role in the compilation as it is a marketing technology firm. They are considered as a digital tool responsible for calculating the impact of social media on a scale of 1 to 10. Furthermore, consensus is created using metrics i.e. average likes, average comments, engagement rate, follower growth rate, average video views and number of followers. . The weightage given to them goes in that order from highest to lowest.
Instagram activities of celebrities belonging to Telugu, Tamil, Malayalam and Kannada industries were considered. As of 30 September, 25 posts were considered for the list.